5.00
(2 Ratings)

Social Media Marketing

Categories: Digital Marketing
Wishlist Share
Share Course
Page Link
Share On Social Media

About Course

This project-based course is designed to equip learners with the skills and knowledge necessary to create effective social media marketing campaigns. Participants will learn how to develop a social media strategy, create engaging content, and measure success. By the end of the course, learners will have created a comprehensive social media marketing campaign for a real-world client.

Module 1: Introduction to Social Media Marketing Lesson Plan:

Learning Objectives:

  • Define social media marketing
  • Identify the benefits of social media marketing
  • Understand the impact of social media on business Real World Examples:
  • Analyze successful social media marketing campaigns
  • Explore different social media platforms and their audiences Activity:
  • Create a social media profile on a chosen platform
  • Develop a strategy for growing your audience Discussion Questions:
  • What is your experience with social media?
  • How has social media influenced your purchasing decisions? Ways to Expand Learning:
  • Research social media trends and developments
  • Attend a social media marketing workshop or conference

Engaging Video Script: “Welcome to module one of our Social Media Marketing course! In this module, we’ll be discussing the basics of social media marketing and its impact on business. By the end of this module, you’ll have a good understanding of the benefits of social media marketing and how to get started on a social media platform. Let’s get started!”

Module 2: Developing a Social Media Strategy Lesson Plan:

Learning Objectives:

  • Understand the importance of a social media strategy
  • Identify target audiences and create personas
  • Develop SMART goals for social media marketing campaigns Real World Examples:
  • Analyze successful social media strategies
  • Evaluate social media campaigns that missed the mark Activity:
  • Create a social media strategy for a chosen client
  • Develop SMART goals for the social media campaign Discussion Questions:
  • How do you determine your target audience?
  • What are some common mistakes in social media strategy development? Ways to Expand Learning:
  • Research social media strategy frameworks
  • Analyze social media analytics and insights

Engaging Video Script: “Welcome to module two of our Social Media Marketing course! In this module, we’ll be discussing the importance of developing a social media strategy. By the end of this module, you’ll have a solid understanding of how to create a social media strategy, including identifying target audiences and setting SMART goals. Let’s dive in!”

Module 3: Creating Engaging Content Lesson Plan:

Learning Objectives:

  • Understand the importance of content in social media marketing
  • Identify different types of content
  • Develop a content creation plan Real World Examples:
  • Analyze successful social media content
  • Evaluate social media content that didn’t perform well Activity:
  • Develop a content creation plan for a chosen client
  • Create a sample post for social media Discussion Questions:
  • How do you determine what type of content to create?
  • What are some best practices for creating engaging social media content? Ways to Expand Learning:
  • Research content creation tools and techniques
  • Analyze the impact of visuals on social media

Engaging Video Script: “Welcome to module three of our Social Media Marketing course! In this module, we’ll be discussing the importance of creating engaging content for social media. By the end of this module, you’ll know how to develop a content creation plan and create effective posts for social media. Let’s get started!”

Module 4: Implementing a Social Media Campaign Lesson Plan:

Learning Objectives:

  • Understand the different types of social media campaigns
  • Develop a campaign timeline
  • Identify key performance indicators (KPIs) for measuring success Real World Examples:
  • Develop a timeline for a social media campaign
  • Identify KPIs to measure success Discussion Questions:
  • How do you measure success in a social media campaign?
  • What are some common challenges in implementing a social media campaign? Ways to Expand Learning:
  • Research social media advertising and targeting techniques
  • Analyze the impact of influencer marketing on social media

Engaging Video Script: “Welcome back to module four of our Social Media Marketing course! In this module, we’ll be continuing our discussion on social media campaigns. By the end of this module, you’ll know how to create a campaign timeline and identify KPIs to measure success. Let’s jump back in!”

Module 5: Measuring Social Media Success Lesson Plan:

Learning Objectives:

  • Understand the different types of social media metrics
  • Analyze social media metrics to evaluate success
  • Develop a report to present social media campaign results Real World Examples:
  • Analyze successful social media campaigns and their metrics
  • Evaluate social media campaigns that fell short Activity:
  • Analyze social media metrics for a chosen campaign
  • Create a report presenting social media campaign results Discussion Questions:
  • What are some common social media metrics?
  • How do you analyze social media metrics to evaluate success? Ways to Expand Learning:
  • Research social media monitoring and reporting tools
  • Explore different types of social media analytics

Engaging Video Script: “Welcome to module five of our Social Media Marketing course! In this module, we’ll be discussing how to measure success in social media marketing. By the end of this module, you’ll be able to analyze social media metrics to evaluate success and create a report to present campaign results. Let’s dive in!”

Module 6: Final Project Presentation Lesson Plan:

Learning Objectives:

  • Present social media marketing campaign results
  • Receive feedback on social media marketing campaign
  • Identify opportunities for improvement in social media marketing campaign Real World Examples:
  • Analyze successful social media marketing campaigns and their presentations
  • Evaluate social media marketing campaigns that fell short in their presentations Activity:
  • Present the social media marketing campaign to a panel
  • Receive feedback from the panel and identify opportunities for improvement Discussion Questions:
  • What did you learn from the final project presentation?
  • How could you improve your social media marketing campaign in the future? Ways to Expand Learning:
  • Research effective presentation techniques
  • Attend a social media marketing presentation workshop

Engaging Video Script: “Welcome to the final module of our Social Media Marketing course! In this module, you’ll have the opportunity to present your social media marketing campaign to a panel and receive feedback. By the end of this module, you’ll have identified opportunities for improvement and be ready to take your social media marketing skills to the next level. Let’s wrap things up!”

Real-World Application: For the final project, learners will create a comprehensive social media marketing campaign for a real-world client. The campaign should include a social media strategy, content creation plan, and implementation timeline. The final project should also include a report presenting social media campaign results and an in-person presentation to a panel of industry experts. The final project will be evaluated based on the quality of the social media campaign, the report presentation, and the in-person presentation.

Show More

What Will You Learn?

  • In this Social Media Marketing course, you will learn how to create a comprehensive social media marketing campaign for a real-world client. You will learn how to develop a social media strategy, create engaging content, implement a social media campaign, and measure success using key performance indicators (KPIs). You will also learn how to analyze successful social media campaigns and evaluate unsuccessful ones to identify opportunities for improvement. By the end of the course, you will have the skills and knowledge needed to create successful social media campaigns and present your results to industry experts.

Student Ratings & Reviews

5.0
Total 2 Ratings
5
2 Ratings
4
0 Rating
3
0 Rating
2
0 Rating
1
0 Rating
IK
11 months ago
The instructors were knowledgeable and engaging, and they provided clear explanations and practical .
AK
11 months ago
I particularly appreciated the hands-on approach to learning, as we were given the opportunity to apply what we learned to real-world scenarios.