5.00
(2 Ratings)

Project-Based Learning in Social Media Marketing Course

Categories: Digital Marketing
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About Course

Social Media Marketing Course Outcome:

Learners will be able to design, implement, and manage a comprehensive Social Media Marketing (SMM) course, culminating in the launch of a real-world social media marketing campaign for a business or personal brand.

Module 1: Introduction to Social Media Marketing (SMM)

Learning Objectives:

  • Define Social Media Marketing and its importance.
  • Identify the major social media platforms.
  • Understand key SMM metrics (engagement, impressions, reach).

Lesson Plan:

  1. Real World Example: Explore a case study on how a small business used Instagram to increase sales by 40%.
  2. Activity: Analyze 3 different social media platforms and compare their uses for marketing.
  3. Discussion Question: Why do you think social media marketing is critical for modern businesses?
  4. Expansion: Research an emerging social media platform and its potential marketing opportunities.

Module 2: Building a Social Media Strategy

Learning Objectives:

  • Create a social media marketing plan.
  • Set SMART goals for your campaign.
  • Identify your target audience and their behaviors.

Lesson Plan:

  1. Real World Example: Review how a local coffee shop defined its target audience and developed a 3-month social media plan.
  2. Activity: Create a social media goal using the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound).
  3. Discussion Question: How do different audiences interact with social media content, and how can this affect your marketing approach?
  4. Expansion: Find another business in your niche and assess its social media marketing strategy.

Module 3: Content Creation and Curation

Learning Objectives:

  • Develop a content calendar.
  • Create engaging social media posts (text, image, video).
  • Understand content curation and its role in SMM.

Lesson Plan:

  1. Real World Example: Examine how a beauty brand creates a monthly content calendar to maintain consistent engagement with its followers.
  2. Activity: Design a content calendar for the next 4 weeks, including a mix of original and curated content.
  3. Discussion Question: What types of content generate the most engagement, and why?
  4. Expansion: Experiment with different content formats (infographics, videos, stories) and evaluate their performance.

Module 4: Engagement and Community Building

Learning Objectives:

  • Implement strategies to boost engagement (comments, likes, shares).
  • Build a community around your brand.
  • Handle social media feedback and interactions effectively.

Lesson Plan:

  1. Real World Example: Look at how an influencer cultivated a loyal community through interactive stories, Q&A sessions, and giveaways.
  2. Activity: Design a social media post that encourages engagement, such as a poll or a question for followers.
  3. Discussion Question: What techniques can you use to foster community and loyalty through social media?
  4. Expansion: Host a live event on social media and observe how live interaction boosts engagement.

Module 5: Paid Social Media Advertising

Learning Objectives:

  • Understand different types of paid ads on social platforms.
  • Set a budget and allocate resources effectively.
  • Track and analyze ad performance.

Lesson Plan:

  1. Real World Example: Analyze a company that used Facebook Ads to reach a highly targeted audience and increased conversions by 30%.
  2. Activity: Design a basic paid social media ad campaign, setting a budget and choosing targeting options.
  3. Discussion Question: How can paid ads complement your organic social media efforts?
  4. Expansion: Explore advanced targeting options, such as lookalike audiences and retargeting.

Module 6: Measuring Success and Adjusting Strategy

Learning Objectives:

  • Analyze social media metrics (CTR, engagement rate, conversion rate).
  • Adjust your strategy based on data.
  • Report on the success of your social media campaign.

Lesson Plan:

  1. Real World Example: Study how a fitness brand analyzed its campaign’s performance and made adjustments to improve its ROI.
  2. Activity: Review the performance of a mock social media campaign and suggest adjustments based on the data.
  3. Discussion Question: Why is it important to regularly review and adjust your social media strategy?
  4. Expansion: Use an analytics tool to track the performance of one of your own social media posts.

Final Project Plan: Launch a Real-World Social Media Campaign

Components:

  1. Social Media Strategy: Present your campaign’s target audience, goals, and content plan.
  2. Content Calendar: A 4-week calendar with a mix of original and curated content.
  3. Engagement Strategy: Explain how you’ll engage your audience and foster community growth.
  4. Paid Ad Campaign: Design a basic paid social media ad, including budget and targeting.
  5. Analytics Report: After launching the campaign, present a report that tracks key metrics and suggests future improvements.
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What Will You Learn?

  • Develop a Comprehensive Social Media Strategy – Understand how to create a tailored plan for marketing across different platforms.
  • Identify and Target the Right Audience – Learn to define and reach your ideal customer base.
  • Create Engaging Content – Master the skills needed to produce posts, videos, and stories that captivate and engage your audience.
  • Build and Foster Online Communities – Discover how to engage with followers, encourage interaction, and create a loyal brand community.
  • Use Paid Advertising – Gain insights into launching effective paid campaigns and optimizing ad spend.
  • Analyze and Improve Campaign Performance – Learn to track key social media metrics, analyze results, and adjust your strategies for continuous improvement.

Student Ratings & Reviews

5.0
Total 2 Ratings
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AK
4 weeks ago
This course helped me boost my website's ranking significantly. The step-by-step instructions were easy to follow.
A
4 weeks ago
This Social Media Marketing course was a game-changer for me. The modules were well-structured, and the real-world examples helped me understand how to apply the concepts effectively. I particularly enjoyed the hands-on activities and the final project, which allowed me to create a real campaign for my business. Highly recommended for anyone looking to boost their social media skills!