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SEO

Categories: Digital Marketing
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About Course

Students will be able to apply SEO techniques to real world projects to increase website visibility and ranking.

Module 1: Introduction to SEO Lesson Plan: In this module, students will learn the basics of SEO, including what it is and why it is important for businesses. Students will also learn about the different types of SEO and the role of keywords in SEO.

Learning Objectives:

  • Understand what SEO is and why it is important.
  • Identify the different types of SEO.
  • Explain the role of keywords in SEO.

Real World Examples:

  • Review successful SEO campaigns for businesses.
  • Analyze website traffic and identify areas for improvement.

Activities:

  • Conduct a website audit to identify areas for SEO improvement.
  • Create a list of potential keywords for a real-world project.
  • Practice writing meta descriptions and title tags.

Discussion Questions:

  • What are some common misconceptions about SEO?
  • How can you measure the success of an SEO campaign?

Ways to Expand Learning:

  • Research and analyze industry-specific SEO techniques.
  • Practice creating and executing an SEO strategy.

Engaging Video Script: Hello and welcome to the SEO Fundamentals course! In this module, we will be discussing the basics of SEO and why it is important for businesses. By the end of this module, you will be able to identify the different types of SEO and understand the role of keywords in SEO. Let’s get started!

Module 2: On-Page Optimization Lesson Plan: In this module, students will learn about on-page optimization, including the importance of website structure, URL structure, and content optimization.

Learning Objectives:

  • Understand the importance of website structure in SEO.
  • Identify the elements of an optimized URL.
  • Understand the role of content optimization in SEO.

Real World Examples:

  • Analyze successful websites for optimized structure and content.
  • Review and analyze unsuccessful websites for areas of improvement.

Activities:

  • Analyze a website’s structure and make recommendations for improvement.
  • Rewrite content on a website to make it more optimized for SEO.
  • Create an SEO-friendly URL structure.

Discussion Questions:

  • How can you ensure your website is structured for SEO success?
  • What are some common mistakes to avoid when optimizing website content?

Ways to Expand Learning:

  • Research and analyze best practices for website structure and content optimization.
  • Practice creating and optimizing website content.

Engaging Video Script: Welcome back! In this module, we will be discussing on-page optimization, including website and URL structure, and content optimization. By the end of this module, you will understand the importance of website structure, the elements of an optimized URL, and how to optimize website content. Let’s get started!

Module 3: Off-Page Optimization Lesson Plan: In this module, students will learn about off-page optimization, including backlinks, social media, and online directories.

Learning Objectives:

  • Understand the importance of backlinks in SEO.
  • Identify the role of social media in SEO.
  • Understand the role of online directories in SEO.

Real World Examples:

  • Analyze successful websites for backlink strategies.
  • Review social media accounts and identify areas for improvement.
  • Analyze online directories for potential SEO benefits.

Activities:

  • Develop a backlink strategy for a real-world project.
  • Create social media posts that promote SEO.
  • Identify and submit to relevant online directories.

Discussion Questions:

  • How can you build high-quality backlinks?
  • What are some best practices for using social media for SEO?

Ways to Expand Learning:

  • Research and analyze best practices for backlinking, social media, and online directories.
  • Practice building a backlink strategy.

Engaging Video Script: Welcome to module three! In this module, we will be discussing off-page optimization, including backlinks, social media, and online directories. By the end of this module, you will understand the importance of backlinks, the role of social media in SEO, and how to use online directories for SEO benefits. Let’s get started!

Module 4: Analytics and Measurement Lesson Plan: In this module, students will learn about analytics and measurement, including how to track and measure SEO success and how to use data to make informed decisions.

Learning Objectives:

  • Understand the importance of analytics and measurement in SEO.
  • Identify key metrics for tracking SEO success.
  • Understand how to use data to make informed decisions.

Real World Examples:

  • Analyze website traffic data and identify areas for improvement.
  • Review successful SEO campaigns and the data that informed decision making.

Activities:

  • Set up and use Google Analytics to track website traffic.
  • Analyze website traffic data to identify areas for improvement.
  • Create a report that summarizes website traffic data and highlights key metrics.

Discussion Questions:

  • What are some common metrics for tracking SEO success?
  • How can you use data to inform SEO decisions?

Ways to Expand Learning:

  • Research and analyze advanced analytics and measurement techniques.
  • Practice interpreting and using data to inform decision making.

Engaging Video Script: Welcome to module four! In this module, we will be discussing analytics and measurement, including how to track and measure SEO success and how to use data to make informed decisions. By the end of this module, you will understand the importance of analytics and measurement, be able to identify key metrics for tracking SEO success, and understand how to use data to inform decisions. Let’s get started!

Module 5: Local SEO Lesson Plan: In this module, students will learn about local SEO, including the importance of local search, local keywords, and business listings.

Learning Objectives:

  • Understand the importance of local SEO.
  • Identify the role of local keywords in SEO.
  • Understand the importance of business listings for local SEO.

Real World Examples:

  • Analyze successful local SEO campaigns and the strategies used.
  • Review local business listings and identify areas for improvement.

Activities:

  • Conduct a local SEO audit to identify areas for improvement.
  • Create a list of local keywords for a real-world project.
  • Identify and submit to relevant business directories.

Discussion Questions:

  • How can you optimize a website for local search?
  • What are some best practices for using local keywords?

Ways to Expand Learning:

  • Research and analyze advanced local SEO techniques.
  • Practice creating and executing a local SEO strategy.

Engaging Video Script: Welcome to module five! In this module, we will be discussing local SEO, including the importance of local search, local keywords, and business listings. By the end of this module, you will understand the importance of local SEO, be able to identify the role of local keywords in SEO, and understand the importance of business listings for local SEO. Let’s get started!

Module 6: Final Project Lesson Plan: In this module, students will apply their knowledge of SEO to a real-world project. Students will develop an SEO strategy for a business or organization and present their strategy in a report.

Learning Objectives:

  • Apply knowledge of SEO to a real-world project.
  • Develop an SEO strategy for a business or organization.
  • Present an SEO strategy in a report.

Real World Examples:

  • Develop an SEO strategy for a real-world business or organization.
  • Present an SEO strategy to stakeholders.

Activities:

  • Conduct research on a real-world business or organization and develop an SEO strategy.
  • Create a report that outlines the SEO strategy and how it will be executed.
  • Present

    Discussion Questions:

    • What challenges did you encounter when developing your SEO strategy?
    • How did you incorporate the different modules into your strategy?

    Ways to Expand Learning:

    • Practice presenting and defending an SEO strategy.
    • Analyze and critique other students’ SEO strategies.

    Project Plan: Real World Application For the final project, students will develop an SEO strategy for a real-world business or organization. The project will consist of the following components:

    1. Research and Analysis Students will research and analyze a real-world business or organization to identify opportunities for SEO improvement.
    2. Strategy Development Based on their research and analysis, students will develop an SEO strategy that includes both on-page and off-page optimization techniques.
    3. Execution Plan Students will create a detailed plan that outlines how the SEO strategy will be executed, including specific tasks and timelines.
    4. Report Writing Students will write a report that summarizes their research, strategy, and execution plan.
    5. Presentation Students will present their SEO strategy to stakeholders and receive feedback.

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What Will You Learn?

  • In this SEO project-based course, you will learn the fundamentals of search engine optimization (SEO), including keyword research, on-page optimization, link building, and tracking performance. You will also learn how to create an SEO campaign from scratch and develop strategies for improving website ranking and driving traffic to a website. Through hands-on projects and real-world examples, you will gain practical skills and knowledge to apply to your own website or future clients' websites.

Student Ratings & Reviews

5.0
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IK
11 months ago
The instructors were knowledgeable and engaging, and they provided clear explanations and practical examples throughout the course.
AK
11 months ago
I particularly appreciated the hands-on approach to learning, as we were given the opportunity to apply what we learned to real-world scenarios.