5.00
(1 Rating)

Google My Business

Categories: Digital Marketing
Wishlist Share
Share Course
Page Link
Share On Social Media

About Course

Students will be able to create and manage a Google My Business profile to increase their online visibility, attract more customers, and grow their business.

Module 1: Introduction to Google My Business

Lesson Plan:

Learning Objectives:

  • Define Google My Business and explain its importance for businesses.
  • Identify the key components of a Google My Business profile.
  • Create a basic Google My Business profile.

Real World Examples:

  • Case studies of successful businesses that use Google My Business effectively.

Activities:

  • Research and analyze examples of effective Google My Business profiles.
  • Create a basic Google My Business profile for a fictitious business.

Discussion Questions:

  • Why is it important for businesses to have a Google My Business profile?
  • What are the benefits of a complete and accurate Google My Business profile?

Expanded Learning:

  • Research and analyze the impact of Google My Business on local SEO.

Engaging Video Script:

Welcome to Module 1 of our course on Google My Business for Real World Success. In this module, we will introduce you to Google My Business and its importance for businesses. By the end of this module, you will be able to create a basic Google My Business profile for a fictitious business. Let’s get started!

Module 2: Optimizing Your Google My Business Profile

Lesson Plan:

Learning Objectives:

  • Identify the best practices for optimizing your Google My Business profile.
  • Use keywords and descriptions to improve your online visibility.
  • Create compelling content for your profile.

Real World Examples:

  • Case studies of businesses that have successfully optimized their Google My Business profiles.

Activities:

  • Research and analyze examples of effective Google My Business profiles.
  • Optimize the Google My Business profile created in Module 1.

Discussion Questions:

  • What are the key components of an optimized Google My Business profile?
  • How can you use keywords and descriptions to improve your online visibility?

Expanded Learning:

  • Research and analyze the impact of online reviews on a business’s Google My Business profile.

Engaging Video Script:

Welcome to Module 2 of our course on Google My Business for Real World Success. In this module, we will explore the best practices for optimizing your Google My Business profile. By the end of this module, you will be able to optimize the Google My Business profile you created in Module 1. Let’s dive in!

Module 3: Managing Your Google My Business Account

Lesson Plan:

Learning Objectives:

  • Explain the importance of regularly updating your Google My Business profile.
  • Manage and respond to online reviews.
  • Use Google My Business Insights to monitor your profile’s performance.

Real World Examples:

  • Case studies of businesses that have successfully managed their Google My Business accounts.

Activities:

  • Analyze and respond to reviews for a fictitious business.
  • Use Google My Business Insights to monitor the performance of the profile created in Module 1.

Discussion Questions:

  • Why is it important to regularly update your Google My Business profile?
  • How can you use Google My Business Insights to improve your profile’s performance?

Expanded Learning:

  • Research and analyze the impact of photos on a business’s Google My Business profile.

Engaging Video Script:

Welcome to Module 3 of our course on Google My Business for Real World Success. In this module, we will explore the importance of managing your Google My Business account. By the end of this module, you will be able to manage and respond to online reviews and use Google My Business Insights to monitor your profile’s performance. Let’s get started!

Module 4: Promoting Your Business with Google My Business

Lesson Plan:

Learning Objectives:

  • Explain how to use Google My Business to promote your

business online and offline.

  • Utilize Google My Business to attract new customers.
  • Understand the role of Google My Business in local SEO.

Real World Examples:

  • Case studies of businesses that have successfully used Google My Business to promote their business.

Activities:

  • Create a Google My Business post to promote a fictitious business.
  • Develop a strategy for using Google My Business to attract new customers.

Discussion Questions:

  • How can you use Google My Business to promote your business online and offline?
  • What are the benefits of using Google My Business to attract new customers?

Expanded Learning:

  • Research and analyze the impact of Google My Business on local search results.

Engaging Video Script:

Welcome to Module 4 of our course on Google My Business for Real World Success. In this module, we will explore how to use Google My Business to promote your business online and offline. By the end of this module, you will be able to create a Google My Business post to promote a fictitious business and develop a strategy for using Google My Business to attract new customers. Let’s dive in!

Module 5: Advanced Google My Business Techniques

Lesson Plan:

Learning Objectives:

  • Explore advanced features of Google My Business.
  • Utilize Google My Business for reputation management.
  • Create a Google My Business ad campaign.

Real World Examples:

  • Case studies of businesses that have successfully used advanced Google My Business techniques.

Activities:

  • Use advanced features of Google My Business to enhance the profile created in Module 1.
  • Develop a reputation management strategy for a fictitious business.
  • Create a Google My Business ad campaign.

Discussion Questions:

  • What are some of the advanced features of Google My Business?
  • How can you use Google My Business for reputation management?

Expanded Learning:

  • Research and analyze the impact of Google My Business on mobile search results.

Engaging Video Script:

Welcome to Module 5 of our course on Google My Business for Real World Success. In this module, we will explore advanced techniques for using Google My Business. By the end of this module, you will be able to utilize Google My Business for reputation management and create a Google My Business ad campaign. Let’s get started!

Module 6: Final Project

Lesson Plan:

Learning Objectives:

  • Apply the knowledge and skills learned throughout the course to create a comprehensive Google My Business profile for a real business.
  • Present the final project to the class.

Real World Examples:

  • Case studies of businesses that have successfully implemented the knowledge and skills learned throughout the course.

Activities:

  • Create a comprehensive Google My Business profile for a real business.
  • Present the final project to the class.

Discussion Questions:

  • What challenges did you face while creating your Google My Business profile?
  • How can you use the skills learned throughout the course to continue to optimize your Google My Business profile?

Expanded Learning:

  • Research and analyze the impact of Google My Business on e-commerce businesses.

Engaging Video Script:

Welcome to the final module of our course on Google My Business for Real World Success. In this module, you will apply the knowledge and skills learned throughout the course to create a comprehensive Google My Business profile for a real business. You will also have the opportunity to present your final project to the class. Let’s get started!

Show More

What Will You Learn?

  • Learners will gain an understanding of how to set up and optimize their GMB profile to increase visibility and attract more customers. This project-based course will guide learners through the process of creating a GMB profile for a real-world business.

Student Ratings & Reviews

5.0
Total 1 Rating
5
1 Rating
4
0 Rating
3
0 Rating
2
0 Rating
1
0 Rating
A
11 months ago
I recently took the Google My Business course and found it incredibly informative and practical.