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Google AdWords

Categories: Digital Marketing
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About Course

Students will be able to create effective Google AdWords campaigns that generate leads and conversions for businesses.

Module 1: Introduction to Google AdWords

Lesson 1: Understanding Google AdWords Learning Objectives:

  • Understand what Google AdWords is and how it works.
  • Identify the benefits of using Google AdWords for businesses. Real World Example:
  • Show examples of successful Google AdWords campaigns. Activities:
  1. Watch a video that explains how Google AdWords works.
  2. Analyze successful Google AdWords campaigns and identify key elements.
  3. Brainstorm potential businesses that would benefit from using Google AdWords. Discussion Questions:
  • What benefits can Google AdWords offer to businesses?
  • What challenges do you anticipate in using Google AdWords?

Lesson 2: Setting Up a Google AdWords Account Learning Objectives:

  • Know how to set up a Google AdWords account.
  • Understand the different types of campaigns available in Google AdWords. Real World Example:
  • Walk through the process of setting up a Google AdWords account. Activities:
  1. Create a Google AdWords account.
  2. Explore the different types of campaigns available in Google AdWords.
  3. Create a sample campaign for a business. Discussion Questions:
  • What is the process for setting up a Google AdWords account?
  • What types of campaigns are available in Google AdWords, and how do they differ?

Module 2: Keyword Research and Targeting

Lesson 1: Conducting Keyword Research Learning Objectives:

  • Know how to conduct keyword research using Google AdWords.
  • Understand the importance of keyword research in creating effective campaigns. Real World Example:
  • Show how keyword research can lead to successful campaigns. Activities:
  1. Conduct keyword research for a business.
  2. Analyze the results and identify relevant keywords.
  3. Create a list of targeted keywords for a campaign. Discussion Questions:
  • How does keyword research impact the success of a Google AdWords campaign?
  • What are some strategies for conducting effective keyword research?

Lesson 2: Targeting Strategies in Google AdWords Learning Objectives:

  • Understand the different targeting options available in Google AdWords.
  • Know how to use targeting options to reach the right audience. Real World Example:
  • Show how targeting options can be used to create successful campaigns. Activities:
  1. Explore the different targeting options in Google AdWords.
  2. Identify the target audience for a sample campaign.
  3. Create a targeted campaign based on audience demographics. Discussion Questions:
  • What targeting options are available in Google AdWords?
  • How can targeting options be used to reach the right audience?

Module 3: Creating Effective Ad Copy

Lesson 1: Writing Compelling Ad Copy Learning Objectives:

  • Understand the key elements of effective ad copy.
  • Know how to write compelling ad copy that drives conversions. Real World Example:
  • Show examples of successful ad copy. Activities:
  1. Analyze successful ad copy and identify key elements.
  2. Write a sample ad for a business.
  3. Critique and revise ad copy for effectiveness. Discussion Questions:
  • What are the key elements of effective ad copy?
  • How can ad copy be written to drive conversions?

Lesson 2: Optimizing Ad Performance Learning Objectives:

  • Understand how to optimize ad performance using Google AdWords.
  • Know how to test and measure ad performance. Real World Example:
  • Show how ad performance can be optimized through testing and measurement. Activities:
  1. Create two versions of an ad for a business.
  2. Set up a test to measure ad performance.
  3. Analyze the results and make revisions based on performance.

Lesson 3: Ad Extensions in Google AdWords Learning Objectives:

  • Know how to use ad extensions to enhance ad performance.
  • Understand the different types of ad extensions available in Google AdWords. Real World Example:
  • Show examples of successful ad extensions and how they improve ad performance. Activities:
  1. Explore the different types of ad extensions in Google AdWords.
  2. Identify which ad extensions would be useful for a specific business.
  3. Implement ad extensions into a sample campaign. Discussion Questions:
  • What are ad extensions and how can they improve ad performance?
  • What types of ad extensions are available in Google AdWords?

Module 4: Managing and Analyzing Campaigns

Lesson 1: Campaign Management in Google AdWords Learning Objectives:

  • Understand how to manage Google AdWords campaigns effectively.
  • Know how to optimize campaign settings for best results. Real World Example:
  • Show how effective campaign management can improve ad performance and ROI. Activities:
  1. Analyze campaign performance data and identify areas for improvement.
  2. Adjust campaign settings based on performance data.
  3. Test new ad variations and monitor performance. Discussion Questions:
  • What are the best practices for managing Google AdWords campaigns?
  • How can campaign settings be optimized for best results?

Lesson 2: Tracking and Analyzing Results Learning Objectives:

  • Know how to track and analyze Google AdWords campaign results.
  • Understand how to use data to optimize campaigns for better performance. Real World Example:
  • Show how data analysis can lead to improved campaign performance and ROI. Activities:
  1. Set up conversion tracking for a campaign.
  2. Analyze campaign data to identify areas for improvement.
  3. Make adjustments based on data analysis to improve campaign performance. Discussion Questions:
  • What are the benefits of tracking and analyzing campaign data?
  • How can data analysis lead to improved campaign performance?

Module 5: Project Development

Lesson 1: Project Scope and Planning Learning Objectives:

  • Understand how to define project scope and develop a plan for the project.
  • Know how to identify project goals and objectives. Real World Example:
  • Show how project planning and goal-setting can lead to successful outcomes. Activities:
  1. Define project goals and objectives for a specific business.
  2. Develop a project plan that includes tasks and timelines.
  3. Share project plans with peers and receive feedback. Discussion Questions:
  • How can project planning and goal-setting lead to successful outcomes?
  • What are some strategies for defining project scope and goals?

Lesson 2: Project Implementation and Execution Learning Objectives:

  • Know how to implement and execute a project plan.
  • Understand how to overcome obstacles and challenges during project implementation. Real World Example:
  • Show how effective project implementation and execution can lead to successful outcomes. Activities:
  1. Implement and execute the project plan developed in Lesson 1.
  2. Monitor progress and adjust the plan as necessary.
  3. Overcome obstacles and challenges as they arise. Discussion Questions:
  • What are the best practices for implementing and executing a project plan?
  • How can obstacles and challenges be overcome during project implementation?

Final Project: Google AdWords Campaign for a Real Business

For the final project, students will work in groups to develop a Google AdWords campaign for a real business. The project will include the following components:

  1. Project Scope and Planning
  • Define project goals and objectives for the business.
  • Develop a project plan that includes tasks and timelines.
  1. Keyword Research and Targeting
  • Conduct keyword research for the business.
  • Identify target audience and create a targeted campaign.
  1. Ad Copy Creation and Optimization
  • Write compelling ad copy that drives conversions.
  • Optimize ad performance through testing and analysis.
  1. Campaign Management and Analysis
  • Manage the campaign effectively and make adjustments as necessary.
  1. Project Implementation and Execution
  • Implement and execute the project plan developed in Lesson 1.
  • Monitor progress and adjust the plan as necessary.
  • Overcome obstacles and challenges as they arise.
  1. Final Presentation and Analysis
  • Present the final Google AdWords campaign to the class.
  • Analyze campaign performance and identify areas for improvement.
  • Provide recommendations for future campaign optimization.

This project will allow students to apply the knowledge and skills learned throughout the course in a real-world setting. They will have the opportunity to work collaboratively, develop a project plan, conduct keyword research, create ad copy, manage and analyze a Google AdWords campaign, and present their results to the class.

To expand their learning, students can research case studies of successful Google AdWords campaigns and analyze the strategies used to achieve success. They can also explore the latest trends and updates in Google AdWords to stay up-to-date with the latest best practices and techniques.

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What Will You Learn?

  • In this course, you will learn how to create and manage effective Google AdWords campaigns. Specifically, you will learn:
  • How to conduct keyword research and select the right keywords for your campaign
  • How to create compelling ad copy that captures the attention of your target audience
  • How to set up and manage a Google AdWords campaign, including targeting, bidding, and budgeting
  • How to track and analyze campaign performance, and make data-driven decisions to optimize your campaign for better results
  • By the end of the course, you will have the knowledge and skills to create successful Google AdWords campaigns for your own business or for your clients.

Student Ratings & Reviews

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IK
11 months ago
The instructors were knowledgeable and engaging, and they provided clear explanations .......
AK
11 months ago
I particularly appreciated the hands-on approach to learning, as we were given the opportunity to apply what we learned to real-world scenarios.