Digital Marketing Course Syllabus
The course is divided into 10 modules, each focusing on a specific aspect of digital marketing. Each module includes lectures, practical exercises, case studies, and assessments.
- Definition and importance of digital marketing
- Key concepts and terminology
- Digital marketing vs. traditional marketing
- Digital marketing channels
- Current trends and future outlook
- Building a digital marketing strategy
- Identifying target audience and buyer personas
- Competitive analysis
- Setting goals and KPIs
- Budget allocation
- Basics of search engines and how they work
- On-page SEO: keywords, meta tags, content optimization
- Off-page SEO: backlinks, social signals
- Technical SEO: site speed, mobile optimization
- SEO tools and analytics
- Importance of content marketing
- Creating a content strategy
- Types of content: blogs, videos, infographics, etc.
- Content creation and curation
- Measuring content performance
- Overview of social media platforms
- Building a social media strategy
- Content planning and scheduling
- Engaging with the audience
- Social media advertising
- Analytics and reporting
- Benefits of email marketing
- Building an email list
- Crafting effective email campaigns
- Personalization and segmentation
- Analyzing email campaign performance
- Introduction to PPC advertising
- Google Ads: Search and Display Network
- Social media PPC: Facebook, Instagram, LinkedIn, etc.
- Keyword research and ad creation
- Bidding strategies and budget management
- PPC analytics and optimization
- Importance of data in digital marketing
- Google Analytics: setup and key metrics
- Analyzing traffic sources and user behavior
- Conversion tracking
- Reporting and dashboards
- Basics of affiliate marketing
- Setting up an affiliate program
- Finding and managing affiliates
- Introduction to influencer marketing
- Choosing the right influencers
- Measuring campaign effectiveness
- Integrating various digital marketing channels
- Cross-channel marketing strategies
- Case studies of successful integrated campaigns
- Developing a comprehensive digital marketing plan
This syllabus provides a structured pathway to mastering digital marketing, combining theoretical knowledge with practical skills.
